The purpose of the expo (Kissan Mela) is to provide awareness to local farmers about advancements in agricultural production. Stalls were set up by companies from Pakistan and various countries worldwide, offering modern agricultural tools, services, and other vital information related to farming.

The aim of the event was to help farmers change agricultural practices by reducing expenses, making optimum use of fertilizers, starting side agri-businesses, making farming a profit-oriented venture and strengthen the academia-Industry partnership.

The farmers who took part in the Kissan Mela appreciated the efforts of CGN Seed Company, providing agricultural guidance to them which were helping them in solving the agricultural problems.

Various awareness stalls were set up at the event where demonstration of modern agricultural technology, traditional sports like horse riding, javelin throwing and bull racing were also organized.